Paid Marketing Consultancy Services

Despite all the talk about AI, cloud, and hardware innovation… advertising still pays the bills for tech’s biggest players:

Meta (Facebook, Instagram, WhatsApp):

→ In Q2 2025, 98% of Meta’s revenue came from advertising, that's $46.3 billion out of $47.5 billion.

Even with investments in the metaverse and AI, the core business is still ad dollars.

Google (Alphabet):

→ In Q2 2025, 77% of Alphabet’s revenue came from ads, including Search, YouTube, and the Google Display Network.

That’s $65.5 billion of their $85.5 billion total.

Cloud and hardware are growing, but Search still funds the empire.

AI Max for Search campaigns now support Locations of Interest at the ad group level.

This unlocks a more nuanced way to target users based on location intent, not just physical location.

Discovered that Google has introduced a new experiment type for testing AI Max features in Search campaigns.

This update simplifies statistically valid A/B testing without needing to duplicate campaigns, offering faster results compared to traditional custom experiments.

Key Features:

Enabled AI Max Features (by default):

- Search Term Matching
- Asset Optimization (at the campaign level)
- These can be customized at the campaign or ad group level.
- Budget Split: Fixed at 50/50
- Auto-apply Results: Enabled by default (but can be turned off)

Availability: Already live in many accounts with official support documentation available.