Meta and Google: Still ad giants, but how dependent are they?

Posted on August 4, 2025 by admin

Despite all the talk about AI, cloud, and hardware innovation… advertising still pays the bills for tech’s biggest players: Meta (Facebook, Instagram, WhatsApp): → In Q2 2025, 98% of Meta’s revenue came from advertising, that’s $46.3 billion out of $47.5 … Continue reading →

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New in AI Max for Search: “Locations of Interest” targeting

Posted on August 3, 2025 by admin

AI Max for Search campaigns now support Locations of Interest at the ad group level. This unlocks a more nuanced way to target users based on location intent, not just physical location.

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NEW AI Max for Search Experiments

Posted on August 3, 2025 by admin

Discovered that Google has introduced a new experiment type for testing AI Max features in Search campaigns. This update simplifies statistically valid A/B testing without needing to duplicate campaigns, offering faster results compared to traditional custom experiments. Key Features: Enabled … Continue reading →

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