NEW AI Max for Search Experiments

Discovered that Google has introduced a new experiment type for testing AI Max features in Search campaigns.

This update simplifies statistically valid A/B testing without needing to duplicate campaigns, offering faster results compared to traditional custom experiments.

Key Features:

Enabled AI Max Features (by default):

– Search Term Matching
– Asset Optimization (at the campaign level)
– These can be customized at the campaign or ad group level.
– Budget Split: Fixed at 50/50
– Auto-apply Results: Enabled by default (but can be turned off)

Availability: Already live in many accounts with official support documentation available.